Value Chain

Non-Livestock Sectors : Fresh Produce

Applying Lean Thinking to the Fresh Produce Industry
By The Food Chain Centre. This is a fresh produce case study from the UK. The fresh produce industry collectively - growers, processors and their customers in retail and foodservice are wasting £400m. These savings could be realised if the industry applied some simple approaches to business improvement and developed better business relations along the supply chain.

Collaborating to increase the value of Ontario Peaches
The case study, undertaken by two peach producers, Vineland Growers Cooperative and Loblaw Companies Limited with research by the Value Chain Management Centre was released May 2011. The research was to identify whether innovative growing practices could assist Ontario’s stone fruit industry to capture greater value from the market.

Franklin Ltd., The Development of value chain relationships in a fresh produce category
By Anthony J. Dunne and Michael O’Keeffe, Australia. This case describes the opportunities and dilemmas faced by managers of agribusiness firms as they contemplate forming a strategic alliance in a fresh produce category.

Value-added Succession- a potato case from New Brunswick
This case highlights the Albright Family farm and move up the value chain. It demonstrates how the use of crop knowledge enabled them to create a potato-distribution company, purchase the family farm and integrate a new potato chip brand.

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