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Canadian Consumer Retail Meat Study 2010, Final Report
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The Alberta Livestock and Meat Agency (ALMA) commissioned this study among Canadian shoppers to better understand their attitudes and behaviours towards their fresh meat purchases. The aim is to understand the key motivators and drivers that influence consumer demand for fresh meat including product attributes, production claims as well as the importance of country of origin, specifically Canadian. FINAL REPORT, December 2010 (ALMA-01-10).
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http://www.alma.alberta.ca/upload/news/alma-01-10_canadianconsumerretailmeatstudy_revised_final.pdf
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