Value Chain

Livestock Sectors : Beef



Branding Beef as Natural or Organic: A Look at the US Market Place
Clinton Dobson Livestock Market Analyst June 19 2008 “Consumers are concerned about meat safety. Natural beef is a proxy of food safety. Attributes serve as the basis to begin branding beef products and creating brand loyalty. Organic has tough competition when consumers are satisfied with natural….
https://www.agric.gov.ab.ca/content/valuechain/Branding_Beef_as_Natural_or_Organic_a_look_at_the_US_marketplace.pdf

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