Value Chain

  Livestock Sectors : Beef


2008 Saskatchewan Cow/Calf Cost of Production Analysis
Report bu Western Beef Development Centre. Division of PAMI. Author: Kathy Larson, Lanigan SK. The Western Beef Development Centre (WBDC) has been working with cow-calf producers across Saskatchewan to calculate their cow-calf cost of production (COP) since 2001.

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Branding Beef as Natural or Organic: A Look at the US Market Place
Clinton Dobson Livestock Market Analyst June 19 2008 “Consumers are concerned about meat safety. Natural beef is a proxy of food safety. Attributes serve as the basis to begin branding beef products and creating brand loyalty. Organic has tough competition when consumers are satisfied with natural….

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Effects of winter stocker growth rate and finishing system on: I. Animal performance and carcass characteristics J. P. S. Neel*,3, J. P. Fontenot†, W. M. Clapham*, S. K. Duckett‡, E. E. D. Felton§, G. Scaglia† and W. B. Bryan§
Angus-crossbred steers (n = 216) were used in a 3-yr study to assess the effects of winter stocker growth rate and finishing system on finishing performance and carcass characteristics.

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Effects of winter stocker growth rate and finishing system on: II. Ninth–tenth–eleventh-rib composition, muscle color, and palatability. S. K. Duckett*,2, J. P. S. Neel†, R. N. Sonon Jr.‡, J. P. Fontenot‡, W. M. Clapham† and G. Scaglia‡
Angus-cross steers (n = 198; 270 kg; 8 mo) were used in a 3-yr study to assess the effects of winter stocker growth rate and finishing system on 9–10–11th-rib composition, color, and palatability.

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Effects of winter stocker growth rate and finishing system on: III. Tissue proximate, fatty acid, vitamin, and cholesterol content1 S. K. Duckett*, 2 , J. P. S. Neel†, J. P. Fontenot‡ and W. M. Clapham†
Angus-cross steers (n = 198; 270 kg of BW; 8 mo) were used in a 3-yr study to assess the effects of winter stocker growth rate and finishing system on LM proximate, fatty acid, cholesterol, vitamin, and mineral composition.

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Manitoba Grass Fed Beef pure and simple
In 2007 a group of us (producers, processors, butchers, retailers, chefs and restaurant owners) launched the Manitoba Grass Fed Beef Association to develop a value chain for grass fed beef.

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Producing Forage Finished Beef in Manitoba
“Forage finished beef” is meat that has been produced by feeding beef cattle a diet of high quality forage from start to finish. Grain is not utilized at all during this process. The end product is high quality meat that can be equivalent to grain finished beef. The

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Rancher's Return Cow/Calf and Backgrounding Analysis Tool
Ranchers Return helps managers to evaluate cow-calf and backgrouding enterprise profitability bu calculating production costs, breakeven selling prices, gross margins, and returns to equity, It is available for free download from this webpage. 2011

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Understanding FactorsAffecting Meat Quality, Susan K. Duckett
Pasture]Based Beef Systems for Appalachia

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Branded Beef: How Can You Learn More?
Listing of educational resources for branding beef. Alberta Agriculture and Rural Development. 2008.

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Business Performance Tools in an Alberta Direct Market Beef Enterprise.
Factsheet provides costs on establishing and operating a direct market beef enterprise. Alberta Agriculture and Rural Development. 2002.

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2006 The Alliance Yellow Pages.
Listing of beef industry alliances since 1998. The Beef Magazine. Listing compiled by Stephanie Veldman.

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A Look to the Future: The Future of Animal Agriculture in North America.
Future trends of North American animal agriculture. A Farm Foundation Project, Oak Brook, Illinois, 2006.

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Agri-food Alliances Which Work: Cooperating to Compete
Presented to BeefNet Conference Meat & Livestock Australia, Sydney, Australia. Executive Brief. Darrell Toma, Toma & Bouma Management Consultants. June 18, 1999. A summary of ways in which agriculture and food businesses can work together.

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Agricultural Marketing Manual.
Farm product marketing for producers and agri-business. Alberta Agriculture and Rural Development. 2005.

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Animal Welfare: The Future of Animal Agriculture in North America.
Animal welfare is discussed in this chapter. A Farm Foundation Project, Oak Brook, Illinois, 2006.

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Atlantic Tender Beef.
Canadian beef producer & consumer co-ops expanding market for home-grown meats. An Eastern Canadian beef value chain. By Tomm Webb.

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Avant-propos: L'avenir de la production animale en Amérique du
Avant-propos de l'étude détaillée. NordLa Farm Foundation, Oak Brook, Illinois, 2006.

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Beef Industry Alliances and Vertical Arrangements,
Discussion of the motivations and characteristics of vertical alliances.by Clement E. Ward, Oklahoma State University.

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Beef Value Chain Report: Executive Summary.
A summary of a beef value chain report commissioned by MRAC. Toma and Bouma Management Consultants. (2002)

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Beef, the Retail Perspective: Part 1.
Presentation: overview of beef retailing. By John Middleton, Business Development Specialist, Alberta Agriculture and Rural Development, Airdrie.

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Beef, the Retail Perspective: Part 2.
Presentation on profitability of beef in the retail sector. By John Middleton, Business Development Specialist, Alberta Agriculture and Rural Development, Airdrie

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Beneficial Management Practices: Environmental Manual for Alberta Cow/Calf Producers.
Farm practice guidelines for cow/calf producers. Alberta Agriculture and Rural Development. 2006.

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Bien-être des animaux: L'avenir de la production animale en Amérique du Nord.
Bien-être des animaux et l'avenir de la production animale en Amérique du Nord. La Farm Foundation, Oak Brook, Illinois, 2006.

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Bill Niman's Next Move.
An article about Niman Ranch and BN Ranch value chains. By Bo Burlingham. Inc., Jul 1, 2009.

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Branded Beef from a Restaurant Perspective
Presentation on branded beef programs in the food service industry. by Andrew Keen.

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Branded Beef: What Happens Behind The Brand?
A list of resources to develop a branded beef program. Alberta Agriculture and Rural Development. 2008.

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Branded Beef: What Makes a Brand?
A list of some commonly marketed branded beef attributes. Alberta Agriculture and Rural Development. 2008.

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Branded Beef: What is Branded Beef?
The definition and benefits of branding.

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Branded Beef: Where is the Market?
Understanding the market for a branded product.

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Branded Beef: Who Is Branding Beef in Alberta?
List of branded beef programs and niche beef players in Alberta. Alberta Agriculture and Rural Development. 2008.

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Branded Beef: Why Brand?
The advantages and challenges of branding.

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Business Performance Tools in an Alberta Direct Market Beef Enterprise.
Economic information on establishing and operating a direct market beef enterprise. Alberta Agriculture and Rural Development. 2002.

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CROPP Cooperative, The Cooperative Regions of Organic Producer Pools: A Case Study.
A case study of a new generation co-op focussed on organic food production. Prepared for the North Central Initiative for Small Farm Profitability by the University of Wisconsin Center for Cooperatives. Funded by the Initiative for Future Agricult

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Canadian Boxed Beef Report.
Weekly report of the US and Canadian beef markets, available with subscription. George Morris Centre. Available with subscription.

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Canadian Cattle Buyer.
Bi-weekly report of the Canadian and US cattle and beef industry, available with subscription. George Morris Centre. Available with subscription.

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Canadian Legacy Partners
Canadian Legacy Partners is designed to create an organizational structure that will allow all segments of our beef industry in Canada to work towards a "common vision of a profitable and innovative agriculture, agri-food and agri-based products industry that contributes to and benefits from the development of vibrant rural communities.

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Case Studies.
Supply and value chain case studies from the US.

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Community and Labor: The Future of Animal Agriculture in North America. A
Community and labour are discussed in this chapter of a North American animal agriculture study. Farm Foundation Project, Oak Brook, Illinois, 2006.

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Competitive Edge: Cattle Marketing for the 21st Century
Technical evaluation of an online marketing tool for beef producers. By Sarah Chess, John Brown University, 2004

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Consistency and Quality: Some Lessons from Saskatchewan's Beef Supply Chain.
An overview of the North American beef system and how the Sask. beef sector should change to deal with on-going trends. A Report Prepared for the Saskatchewan Agriculture Development Fund by Alvin Ulrich and Derek Brewin. University of Saskatchewan, January 1999.

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Consumer Demand Issues: The Future of Animal Agriculture in North America.
Consumer demand is examined in this North American animal agriculture study. A Farm Foundation Project, Oak Brook, Illinois, 2006.

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Cutting Costs - Adding Value in Red Meat.
Value chain analysis and lean thinking in the beef, pork, and lamb industry in Britain. The Food Chain Centre. 2005.

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Diamond Willow Organics Ltd.'s website
Website of an Alberta based beef value chain.

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Direct Marketing Meats Resource Guide.
A listing of resources for direct marketing meats. Alberta Agriculture and Rural Development. 2006.

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Direct Marketing Meats...Getting Started.
Issues to consider when planning a direct marketing business. Alberta Agriculture and Rural Development. 2005.

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Direct Marketing Meats...Selling Freezer Beef.
Direct farm marketing of frozen beef. Alberta Agriculture and Rural Development. 2005.

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Direct Marketing Meats...Selling Meat at Alberta Approved Farmers' Markets.
Issues to consider when marketing meat at a Farmers' Market. Alberta Agriculture and Rural Development. 2005.

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Direct Marketing Meats...Selling Meat at Alberta Approved Farmers' Markets.
Factsheet to help producers and processors understand the key elements of direct marketing. Alberta Agriculture and Rural Development. 2005.

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Economics of Production, Processing and Marketing: The Future of Animal Agriculture in North America.
Chapter on economics in the North American animal agriculture study. A Farm Foundation Project, Oak Brook, Illinois, 2006.

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Enhancing Canadian Beef Industry Value-Chain Alignment.
The need for alliances in the beef industry. By Ted C. Schroeder, Kansas State University For National Beef Industry Development Fund. 2003.

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Enjeux environnementaux: L'avenir de la production animale en Amérique du Nord.
Enjeux environnementaux et l'avenir de la production animale en Amérique du Nord. La Farm Foundation, Oak Brook, Illinois, 2006.

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Environmental Issues: The Future of Animal Agriculture in North America.
Environmental issues are discussed in this North American animal agriculture study. A Farm Foundation Project, Oak Brook, Illinois, 2006.

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Executive Summary: The Future of Animal Agriculture in North America.
Executive summary of North American animal agriculture study. A Farm Foundation Project, Oak Brook, Illinois, 2006.

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Farm Fresh Connection: A Program of the Maine Sustainable Agriculture Society.
A case study of a value chain involving the foodservice industry.

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Food Safety and Animal Health: The Future of Animal Agriculture in North America.
Food safety and animal health is examined in this North American animal agriculture study. A Farm Foundation Project, Oak Brook, Illinois, 2006.

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Foodservice Opportunities in Hotels, High-end Restaurants, Chains, & Universities
For Beef, Pork, Bison & Lamb in Saskatchewan & Alberta. Provides a market assessment for beef, pork, bison and lamb products in the foodservice industry in Saskatchewan and Alberta. Submitted by Hodgins & Company, Saskatoon, SK. 2002.

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Forage beef website.
Website of cow-calf and forage production information.

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Full Report: The Future of Animal Agriculture in North America.
An overview of animal agriculture and its future in North American. A Farm Foundation Project, Oak Brook, Illinois, 2006.

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Global Competitiveness and Trade: The Future of Animal Agriculture in North America.
Chapter on global trade in the North American animal agriculture study. A Farm Foundation Project, Oak Brook, Illinois, 2006.

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Harris Ranch Beef Company website.
Website of an American based beef value chain.

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Highland Beef website.
Website of an Alberta based beef value chain.

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Implicit Value of Retail Beef Product Attributes.
Technical report on the value consumers place on observable attributes of fresh beef. By Clement Ward, Jayson Lusk, Jennifer Dutton. Journal of Agricultural and Resource Economics 33(3): 364-381. 2008.

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Innovative Models: Small Grower and Retailer Collaborations
Good Natured Family Farms and Balls Food Stores. Part A: Good Natured Family Farms' perspective a case study of a value chain in Kansas, from the producer's perspective.

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Innovative Models: Small Grower and Retailer Collaborations (2)
Good Natured Family Farms and Balls Food Stores. Part B: Balls Food Stores' perspective. A case study of a value chain in Kansas, from the buyer's perspective.

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Introduction: L'avenir de la production animale en Amérique du Nord.
Introduction de l'étude détaillée. La Farm Foundation, Oak Brook, Illinois, 2006.

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Introduction: The Future of Animal Agriculture in North America.
Introduction to the North American animal agriculture study. A Farm Foundation Project, Oak Brook, Illinois, 2006.

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La collectivités et la main-d?oeuvre: L'avenir de la production animale en Amérique du Nord.
La collectivités et la main-d?oeuvre. La Farm Foundation, Oak Brook, Illinois, 2006.

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La demande des consommateurs et ses enjeux: L'avenir de la production animale en Amérique du Nord.
La demande des consommateurs sont discutés. La Farm Foundation, Oak Brook, Illinois, 2006.

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La salubrité des aliments et la santé des animaux: L'avenir de la production animale en Amérique du Nord.
La salubrité des aliments et la santé des animaux. La Farm Foundation, Oak Brook, Illinois, 2006.

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Laura's Lean Beef website.
Webside of a beef value chain based in Kentucky.

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Le commerce international et la compétitivité sur les marchés mondiaux: L'avenir de la production animale en Amérique du Nord.
Le commerce international et la compétitivité sur les marchés mondiaux. La Farm Foundation, Oak Brook, Illinois, 2006.

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Le marché du boeuf naturel aux États-Unis, Décembre 2005.
Rapport sur le marché du boeuf naturel aux États-Unis. Agriculture et Agroalimentaire Canada.

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Les aspects économiques de la production, de la transformation et de la commercialisation: L'avenir de la production animale en Amérique du Nord.
Les aspects économiques sont examinés. La Farm Foundation, Oak Brook, Illinois, 2006.

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Manitoba Forage Finished Beef Potential in Niche Markets
Completed for the Manitoba Forage Council. The market potential of forage fed beef is assessed in this study. Kelwin Management Consulting, 2006.

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Marketing: Will It Sell?
Factsheet designed to help you evaluate the feasibility of a new agricultural business. Alberta Agriculture and Rural Development. 2003.

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Mid-scale food value chains case study: Country Natural Beef.
Summarized case study of Country Natural Beef's vaCAIS. 2009. lue chain.

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Natural Beef Market in the United States.
An overview of the natural beef market in the U.S. Agriculture and Agri-Food Canada. December 2005.

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Natural Beef: Consumer Acceptability, Market Development and Economics.
Natural beef case studies. By Glenn Nader, University of California Cooperative Extension Livestock & Natural Resources Farm Advisor.

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New Seasons Market Case Study in Portland, Oregon
Case study of a regional grocery chain involved in value chains. by Eileen Brady. Ag-of-the-Middle Task Force Regional Case Studies. July 2004.

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Niche Marketing of Cattle/Beef.
Niche markets in the US and the value chains that fill them. By Emmit Rawls, University of Tennessee; Lee Meyer, University of Kentucky; Kenny Burdine, University of Kentucky. March 2002.

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Niman Ranch website.
Website of an American based beef, pork, lamb, and poultry value chain.

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Northern Plains Premium Beef (NPPB)
A producer-owned, integrated beef production, processing, and marketing enterprise in the U.S.

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Oregon Country Beef
A value chain consisting of 40 cow/calf beef ranches in Oregon.

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Prairie Heritage Beef's website.
Website of an Alberta based beef value chain.

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Presentation: South Dakota Certified Enrolled Cattle Program.
Presentation of the South Dakota Certified Enrolled CattleProgram. Bryce Baker, Ag Development Specialist, South Dakota Department of Agriculture.

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Presentation: Sunterra Meats: Opportunities and Challenges for Branded Meat Programs at Food Service Retail and Processing
Presentation on the beef industry from the packer perspective.

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Red Meat Market Assessment
What is the future of the red meat industry in Canada? By Toma & Bouma Management Consultants and George Morris Centre,October 2008

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Remerciements: L'avenir de la production animale en Amérique du Nord.
Remerciements. La Farm Foundation, Oak Brook, Illinois, 2006.

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Sommaire: L'avenir de la production animale en Amérique du Nord.
Sommaire de l'étude détaillée. La Farm Foundation, Oak Brook, Illinois, 2006.

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Spring Creek Ranch Premium Beef website.
Website of an Alberta based beef value chain.

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Strategic Alliances in the U.S. Beef Supply Chain.
Analysis of strategic alliances in the U.S. beef supply chain. By Brandi R. Mulrony and Fabio R. Chaddad. Journal of Food Distribution Research 36(3). November 2005.

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Tell Me What They Want, What They Really, Really Want!
The Challenges of Producing Quality Beef for Branded Products. The use of branded beef to meet consumer expectations. Barry Potter - Livestock Specialist/OMAFRA.

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U.S. Premium Beef website.
Website of a US value chain.

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Update on Beef Industry Alliances.
Update of beef industry alliances. By Clement E. Ward and Kellie Curry Raper. Oklahoma Cooperative Extension Service AGEC-614.

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Value Chain Workshop.
Presentation for Alberta Agriculture Branded Beef Strategy. Prepared by: Michael O'Keeffe, Laura Lee Billings. September 2007

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Value-based Marketing of Cattle: More Than Just Carcass Quality.
Value Based Marketing of cattle is examined.

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Values-based food supply chains, Executive summary
Country Natural Beef, CROPP/Organic Valley, Shepherd's Grain and Red Tomato. Four case studies of value chains in the U.S. By Steve Stevenson, CIAS.2009.

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Values-based food supply chains: Country Natural Beef
Case study of Country Natural Beef's value chain. by Steve Stevenson, CIAS. 2009

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Website of Canada Gold Beef.
Website of Canada Gold Beef.

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Website of Canadian Legacy Partners.
Website of a beef value chain.

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Website of Coleman Natural Foods.
Website of a US value chain.

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Website of Country Natural Beef.
Website of a US value chain.

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Website of Maverick Ranch.
Website of a US value chain.

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Website of Meyer Natural Angus.
Website of a US value chain.

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Website of Painted Hills Natural Beef, Inc.
Website of a US value chain.

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Why Future Beef Went Under, by Wes Ishmael. Beef. Nov. 1, 2002.
Factors that led to the failure of Future Beef Operations.

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Willingness-to-Pay For Branded Fresh Beef Products In Canada.
Assessment of the branded beef products in Canada and the consumers' willingness to pay a J.G. Carlberg, E.Froehlich, C. E. Ward. Submitted to Canfax Research Services. March 2007. Premium.

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