|
|
This report is based on a 7-week training period with various buyers in a Japanese company, which provides product for the supermarket division. The training period was spent learning about buyer responsibilities and activities in the procurement systems that this company uses for moving product through from producers to its supermarket sales floors. It is important to note that the Japanese usage of English terms such as product "line" and "merchandising" often carries different connotations than usage in North America. Therefore, where possible, Japanese systems are explained using North American terms to minimize confusion.
The following books have served as helpful supplements to this study of Japanese product procurement systems:
Useful for comparing developments in American category management with developments in Japanese buying systems and product assortment strategies.
Useful as a comparison of market trends in the United States versus observations in the Japanese market, where food companies are studying American practices.
Useful for introducing the foreign marketer to Japanese cultural and asthetic tastes; a traditional perspective that continues to influence modern marketing patterns and presentation.
The user of this information agrees to the terms and conditions in the terms of use and
disclaimer.
Copyright © 1999-2000 Her Majesty the Queen in the Right of Alberta. All rights reserved.