Value Chain

  Livestock Resources : Marketing, consumer, and industry info


Alberta's Lamb Industry Supply Chain
The profile provides an overview of what is happening in Alberta’s lamb supply chain. Alberta has a lamb supply chain with all the key players in place from producers, to feeders, the federal and provincial licensed abattoirs and both wholesale and retail markets.

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Business Performance Tools in an Alberta Direct Market Beef Enterprise.
Factsheet provides costs on establishing and operating a direct market beef enterprise. Alberta Agriculture and Rural Development. 2002.

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A Look to the Future: The Future of Animal Agriculture in North America.
Future trends of North American animal agriculture. A Farm Foundation Project, Oak Brook, Illinois, 2006.

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Adding Value to Fresh Pork.
An assessment of a pork value chain, and how it could be improved. M. Gooch, D. Laplain, and A Felfel. Value Chain Management Centre.

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Adding Value to Lamb.
An assessment of a lamb value chain, and how it could be improved. M. Gooch, D. Laplain, and A Felfel. Value Chain Management Centre.

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Agricultural Marketing Manual.
Farm product marketing for producers and agri-business. Alberta Agriculture and Rural Development. 2005.

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Alberta Broiler Chicken Industry.
Production protocol for broiler chickens as well as the industry's major issues. Alberta Agriculture and Rural Development. 2007.

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Animal Welfare: The Future of Animal Agriculture in North America.
Animal welfare is discussed in this chapter. A Farm Foundation Project, Oak Brook, Illinois, 2006.

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Avant-propos: L'avenir de la production animale en Amérique du
Avant-propos de l'étude détaillée. NordLa Farm Foundation, Oak Brook, Illinois, 2006.

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Beef, the Retail Perspective: Part 1.
Presentation: overview of beef retailing. By John Middleton, Business Development Specialist, Alberta Agriculture and Rural Development, Airdrie.

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Beef, the Retail Perspective: Part 2.
Presentation on profitability of beef in the retail sector. By John Middleton, Business Development Specialist, Alberta Agriculture and Rural Development, Airdrie

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Bien-être des animaux: L'avenir de la production animale en Amérique du Nord.
Bien-être des animaux et l'avenir de la production animale en Amérique du Nord. La Farm Foundation, Oak Brook, Illinois, 2006.

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Branded Beef from a Restaurant Perspective
Presentation on branded beef programs in the food service industry. by Andrew Keen.

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Branded Beef: What Happens Behind The Brand?
A list of resources to develop a branded beef program. Alberta Agriculture and Rural Development. 2008.

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Branded Beef: What Makes a Brand?
A list of some commonly marketed branded beef attributes. Alberta Agriculture and Rural Development. 2008.

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Branded Beef: What is Branded Beef?
The definition and benefits of branding.

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Branded Beef: Where is the Market?
Understanding the market for a branded product.

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Branded Beef: Why Brand?
The advantages and challenges of branding.

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Business Performance Tools in an Alberta Cheese Production & Marketing Enterprise.
A Alberta Agriculture and Rural Development. 2002.business planning tool for cheese producers.

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Business Performance Tools in an Alberta Cheese Production & Marketing Enterprise.
How to establish and operate a start up cheese production and marketing enterprise. Alberta Agriculture and Rural Development. 2002.

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Business Performance Tools in an Alberta Direct Market Beef Enterprise.
Economic information on establishing and operating a direct market beef enterprise. Alberta Agriculture and Rural Development. 2002.

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Canadian Boxed Beef Report.
Weekly report of the US and Canadian beef markets, available with subscription. George Morris Centre. Available with subscription.

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Canadian Cattle Buyer.
Bi-weekly report of the Canadian and US cattle and beef industry, available with subscription. George Morris Centre. Available with subscription.

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Canadian Chicken Market Review.
Monthly review of the Canadian chicken industry, available with subscription. George Morris Centre. Available with subscription.

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Canadian Chicken Market Review.
Canadian chicken industry market analysis. George Morris Centre. December 2008.

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Canadian Pork Market Review. George Morris Centre. Available with subscription.
Bi-weekly report of the Canadian and US hog and pork industry, available with subscription.

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Commercial Meat Goat Industry.
An overview of the key management issues associated with a meat goat enterprise. Ag-Ventures, Alberta Agriculture and Rural Development. April, 2006.

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Community and Labor: The Future of Animal Agriculture in North America. A
Community and labour are discussed in this chapter of a North American animal agriculture study. Farm Foundation Project, Oak Brook, Illinois, 2006.

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Competitive Edge: Cattle Marketing for the 21st Century
Technical evaluation of an online marketing tool for beef producers. By Sarah Chess, John Brown University, 2004

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Consistency and Quality: Some Lessons from Saskatchewan's Beef Supply Chain.
An overview of the North American beef system and how the Sask. beef sector should change to deal with on-going trends. A Report Prepared for the Saskatchewan Agriculture Development Fund by Alvin Ulrich and Derek Brewin. University of Saskatchewan, January 1999.

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Consumer Data for Farmers & the agri-food industry:
Condensed Lamb Report on National Purchasing Panel Data with the consumer data on lamb. Value Chain Management Centre. March 2009.

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Consumer Data for Farmers & the agri-food industry:
Condensed Pork Report on National Purchasing Panel Data with consumer data on pork. Value Chain Management Centre. March 2009

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Consumer Data for Farmers & the agri-food industry: Condensed Chicken Report on National Purchasing Panel Data.
Consumer data on chicken. Value Chain Management Centre. March 2009.

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Consumer Data for Farmers & the agri-food industry: Condensed Veal Report on National Purchasing Panel Data.
Consumer data on veal. Value Chain Management Centre. March 2009.

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Consumer Demand Issues: The Future of Animal Agriculture in North America.
Consumer demand is examined in this North American animal agriculture study. A Farm Foundation Project, Oak Brook, Illinois, 2006.

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Consumer Usage and Attitudes Toward Chicken, Lamb, Pork, and Veal Study
Data for the Canadian Agri-food Industry. with consumer data on lamb, pork, chicken, and veal. Final Combined Report. Value Chain Management Centre. June, 2008.

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Cooperative Coordination in the Hog-Pork System: Examples from Europe and the U.S.
Alternative methods of cooperative coordination in the hog-pork system are examined. By Lee F. Schrader, and Michael Boehlje. Department of Agricultural Economics, Purdue University. Staff Paper 96-21. September, 1996.

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Direct Marketing Meats Resource Guide.
A listing of resources for direct marketing meats. Alberta Agriculture and Rural Development. 2006.

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Direct Marketing Meats...Getting Started.
Issues to consider when planning a direct marketing business. Alberta Agriculture and Rural Development. 2005.

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Direct Marketing Meats...Selling Freezer Beef.
Direct farm marketing of frozen beef. Alberta Agriculture and Rural Development. 2005.

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Direct Marketing Meats...Selling Freezer Chicken.
Direct farm marketing of chicken. Alberta Agriculture and Rural Development. 2005.

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Direct Marketing Meats...Selling Freezer Lambs. Alberta Agriculture and Rural Development. 2005.
Direct farm marketing of frozen lamb.

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Direct Marketing Meats...Selling Freezer Pork.
Direct farm marketing of pork. Alberta Agriculture and Rural Development. 2005.

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Direct Marketing Meats...Selling Lambs at Alberta Approved Farmers' Markets.
Issues to consider when marketing lamb at a Farmers' Market. Alberta Agriculture and Rural Development. 2005.

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Direct Marketing Meats...Selling Meat at Alberta Approved Farmers' Markets.
Issues to consider when marketing meat at a Farmers' Market. Alberta Agriculture and Rural Development. 2005.

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Direct Marketing Meats...Selling Meat at Alberta Approved Farmers' Markets.
Factsheet to help producers and processors understand the key elements of direct marketing. Alberta Agriculture and Rural Development. 2005.

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Données sur les consommateurs à l'intention des agriculteurs et de l'industrie agroalimentaire: Rapport abrégé sur l'agneau issu des données nationales sur l'achat recueillies par panel.
Données sur les consommateurs au sujet l'agneau. Centre de gestion de la chaîne de valeur. Mars 2009.

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Données sur les consommateurs à l'intention des agriculteurs et de l'industrie agroalimentaire: Rapport abrégé sur le porc issu des données nationales sur l'achat recueillies par panel.
Données sur les consommateurs au sujet le porc. Centre de gestion de la chaîne de valeur. Mars 2009.

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Données sur les consommateurs à l'intention des agriculteurs et de l'industrie agroalimentaire: Rapport abrégé sur le poulet issu des données nationales sur l'achat recueillies par panel.
Données sur les consommateurs au sujet le poulet. Centre de gestion de la chaîne de valeur. Mars 2009.

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Données sur les consommateurs à l'intention des agriculteurs et de l'industrie agroalimentaire: Rapport abrégé sur le veau issu des données nationales sur l'achat recueillies par panel. .
Données sur les consommateurs au sujet le veau. Centre de gestion de la chaîne de valeur. Mars 2009

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Economics of Production, Processing and Marketing: The Future of Animal Agriculture in North America.
Chapter on economics in the North American animal agriculture study. A Farm Foundation Project, Oak Brook, Illinois, 2006.

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Enhancing Canadian Beef Industry Value-Chain Alignment.
The need for alliances in the beef industry. By Ted C. Schroeder, Kansas State University For National Beef Industry Development Fund. 2003.

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Enjeux environnementaux: L'avenir de la production animale en Amérique du Nord.
Enjeux environnementaux et l'avenir de la production animale en Amérique du Nord. La Farm Foundation, Oak Brook, Illinois, 2006.

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Environmental Issues: The Future of Animal Agriculture in North America.
Environmental issues are discussed in this North American animal agriculture study. A Farm Foundation Project, Oak Brook, Illinois, 2006.

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Executive Summary: The Future of Animal Agriculture in North America.
Executive summary of North American animal agriculture study. A Farm Foundation Project, Oak Brook, Illinois, 2006.

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Exploring the Value Chain of BC Lamb
The challenges of BC lamb industry is explored. By Rebecca Dunsmuir, Kion Davies, and Brendon Hastings, Simon Fraser University, BC.

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Food Safety and Animal Health: The Future of Animal Agriculture in North America.
Food safety and animal health is examined in this North American animal agriculture study. A Farm Foundation Project, Oak Brook, Illinois, 2006.

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Food Service Market Study on Secondary Cuts of Alternative Meats Executive Summary.
Market opportunities for the use and development of bison, elk, deer and lamb secondary meat cuts or value-added products in the Edmonton and Calgary foodservice sector. Alberta Agriculture and Rural Development in collaboration with Full Course Strategies Inc. March 2004.

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Foodservice Opportunities in Hotels, High-end Restaurants, Chains, & Universities
For Beef, Pork, Bison & Lamb in Saskatchewan & Alberta. Provides a market assessment for beef, pork, bison and lamb products in the foodservice industry in Saskatchewan and Alberta. Submitted by Hodgins & Company, Saskatoon, SK. 2002.

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Full Report: The Future of Animal Agriculture in North America.
An overview of animal agriculture and its future in North American. A Farm Foundation Project, Oak Brook, Illinois, 2006.

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Global Competitiveness and Trade: The Future of Animal Agriculture in North America.
Chapter on global trade in the North American animal agriculture study. A Farm Foundation Project, Oak Brook, Illinois, 2006.

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Hog Market Contracting in Western Canada.
This article provides information on one way to lock in an attractive forward price. Alberta Agriculture and Rural Development. 2009

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Implicit Value of Retail Beef Product Attributes.
Technical report on the value consumers place on observable attributes of fresh beef. By Clement Ward, Jayson Lusk, Jennifer Dutton. Journal of Agricultural and Resource Economics 33(3): 364-381. 2008.

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Important Contacts in the Poultry Industry.
A list of key contacts in the Alberta poultry industry. Alberta Agriculture and Rural Development. 2007.

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Industry Structure/Integration: What are the Options for the Canadian Pork Industry?
Value chains are suggested as the best option for the hog industry in the future. By Jerry Bouma, Toma and Bouma Management Consultants. Advances in Pork Production (2006) Volume 17, pg. 23.

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Introduction: L'avenir de la production animale en Amérique du Nord.
Introduction de l'étude détaillée. La Farm Foundation, Oak Brook, Illinois, 2006.

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Introduction: The Future of Animal Agriculture in North America.
Introduction to the North American animal agriculture study. A Farm Foundation Project, Oak Brook, Illinois, 2006.

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La collectivités et la main-d?oeuvre: L'avenir de la production animale en Amérique du Nord.
La collectivités et la main-d?oeuvre. La Farm Foundation, Oak Brook, Illinois, 2006.

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La demande des consommateurs et ses enjeux: L'avenir de la production animale en Amérique du Nord.
La demande des consommateurs sont discutés. La Farm Foundation, Oak Brook, Illinois, 2006.

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La salubrité des aliments et la santé des animaux: L'avenir de la production animale en Amérique du Nord.
La salubrité des aliments et la santé des animaux. La Farm Foundation, Oak Brook, Illinois, 2006.

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Le commerce international et la compétitivité sur les marchés mondiaux: L'avenir de la production animale en Amérique du Nord.
Le commerce international et la compétitivité sur les marchés mondiaux. La Farm Foundation, Oak Brook, Illinois, 2006.

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Le marché du boeuf naturel aux États-Unis, Décembre 2005.
Rapport sur le marché du boeuf naturel aux États-Unis. Agriculture et Agroalimentaire Canada.

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Les aspects économiques de la production, de la transformation et de la commercialisation: L'avenir de la production animale en Amérique du Nord.
Les aspects économiques sont examinés. La Farm Foundation, Oak Brook, Illinois, 2006.

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Manitoba Forage Finished Beef Potential in Niche Markets
Completed for the Manitoba Forage Council. The market potential of forage fed beef is assessed in this study. Kelwin Management Consulting, 2006.

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Maritime Pork Value Chain Assessment Final Report.
A summary of the Canadian pork industry. By Atlantic Swine Research Partnership Inc., PEI Pork Plus Inc. Prepared for PEI ADAPT Council. Nov. 16, 2006. Executive Report.

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Marketing: Will It Sell?
Factsheet designed to help you evaluate the feasibility of a new agricultural business. Alberta Agriculture and Rural Development. 2003.

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Natural Beef Market in the United States.
An overview of the natural beef market in the U.S. Agriculture and Agri-Food Canada. December 2005.

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Natural Beef: Consumer Acceptability, Market Development and Economics.
Natural beef case studies. By Glenn Nader, University of California Cooperative Extension Livestock & Natural Resources Farm Advisor.

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Niche Marketing of Cattle/Beef.
Niche markets in the US and the value chains that fill them. By Emmit Rawls, University of Tennessee; Lee Meyer, University of Kentucky; Kenny Burdine, University of Kentucky. March 2002.

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Poultry of the Middle in the U.S.: "Implications for Sustainable Producers & Scaling Up"
U.S. chicken industry and its opportunities for small producers and processors. by Laurie S. Z. Greenberg, Cultural Landscapes, LLC for The Agriculture-of-the Middle Initiative. July 2007.

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Presentation: South Dakota Certified Enrolled Cattle Program.
Presentation of the South Dakota Certified Enrolled CattleProgram. Bryce Baker, Ag Development Specialist, South Dakota Department of Agriculture.

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Presentation: Sunterra Meats: Opportunities and Challenges for Branded Meat Programs at Food Service Retail and Processing
Presentation on the beef industry from the packer perspective.

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Red Meat Market Assessment
What is the future of the red meat industry in Canada? By Toma & Bouma Management Consultants and George Morris Centre,October 2008

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Remerciements: L'avenir de la production animale en Amérique du Nord.
Remerciements. La Farm Foundation, Oak Brook, Illinois, 2006.

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Reporting on CSF's first Value Chain Round Table Meetings, May 15-16, 2008.
Highlights from the Canadian Sheep Federation's Value Chain meetings in 2008. Point of View, Canadian Sheep Federation, Volume 2, Issue 7. July, 2008.

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Sommaire: L'avenir de la production animale en Amérique du Nord.
Sommaire de l'étude détaillée. La Farm Foundation, Oak Brook, Illinois, 2006.

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Strategic Alliances in the U.S. Beef Supply Chain.
Analysis of strategic alliances in the U.S. beef supply chain. By Brandi R. Mulrony and Fabio R. Chaddad. Journal of Food Distribution Research 36(3). November 2005.

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Tell Me What They Want, What They Really, Really Want!
The Challenges of Producing Quality Beef for Branded Products. The use of branded beef to meet consumer expectations. Barry Potter - Livestock Specialist/OMAFRA.

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Update on Beef Industry Alliances.
Update of beef industry alliances. By Clement E. Ward and Kellie Curry Raper. Oklahoma Cooperative Extension Service AGEC-614.

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Value Chain Analysis for the Canadian Lamb Industry:
Summary of value chain analysis for Canadian lamb industry. AgraPoint and George Morris Centre. Alberta Sheep and Wool Commission. External Research ? Support Documentation Part 3 of 3 Part Report. April, 2008. Final Report.

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Value Chain Workshop.
Presentation for Alberta Agriculture Branded Beef Strategy. Prepared by: Michael O'Keeffe, Laura Lee Billings. September 2007

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Value-based Marketing of Cattle: More Than Just Carcass Quality.
Value Based Marketing of cattle is examined.

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Values-Based & Value-Added Value Chains in the Northeast, Upper Midwest, and Pacific Northwest Ag of the Middle Project.
A survey of values-based and value added chains in the U.S. March 15, 2007. Submitted by Aaron K. Hoshide, University of Maine.

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Willingness-to-Pay For Branded Fresh Beef Products In Canada.
Assessment of the branded beef products in Canada and the consumers' willingness to pay a J.G. Carlberg, E.Froehlich, C. E. Ward. Submitted to Canfax Research Services. March 2007. Premium.

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Étude sur l'utilisation et les attitudes des consommateurs par rapport au poulet à l'agneau au porc et au veau
Données sur les consommateurs au sujet l'agneau, le porc, le poulet, et le veau. Données à l'intention de l'industrie agroalimentaire canadienne. Rapport combiné final. Juin 2008.

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