Basic HTML Version
i
Contents
Preface
. v
Introduction
. 1
Food Industry Trends
. 1
Overview of Guide
. 1
The Inside Story
. 1
Starting Out
. 3
Is Entrepreneurship for You?
. 3
Is My Idea an Opportunity?
. 3
Is the Idea Feasible – Will it Fly?
. 4
Step 1: Market Research . 4
Step 2: Can You Make Money? . 4
Step 3: What’s Your Break Even Point? . 5
Step 4: Will Customers Pay Your Price? . 5
Step 5: Where Can You Sell That Much Product? . 5
Step 6: The Marketing Plan . 6
Step 7: Forecast Business Start-up Costs . 6
An Opportunity ...
. 6
Business Planning
. 7
Why Plan?
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Gathering Information
. 7
What Do Lenders Look For?
. 8
Business Considerations
. 11
Choosing a Name
. 11
Intellectual Property
. 11
Trademarks . 11
Patents . 11
Business Number (BN)
. 11
Business Structure
. 12
Value Chains
. 14