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Sometimes it is hard to choose which design you
like best. If that is the case, show the sketches to
family and friends, retailers, brokers, or distributors.
It is always a good idea to get other reactions.
Remember, you are so close to the product that you
may overlook some aspect of the design or
presentation of information. It is also a good idea to
show a copy of the proposed design to the printer to
ensure that he can reproduce the design without any
problems or additional charges.
Before you print your labels: A final checklist
double check the information.
make sure the label is easy to apply to the
container. Try one to make sure it wraps and
sticks without effort or wrinkling.
check trademark notations, where applicable.
make sure all legal label language is included.
have a new set of eyes read all of the copy
before you ship the final artwork to the printer.
be sure to have your label reviewed by a CFIA
inspector.
For information on packaging and labeling suppliers
visit Alberta Agriculture and Rural Development
website at www.agriculture.alberta.ca