Page 6 - Business Basics for Alberta Food Processors

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Promotion. 47
Public Relations . 47
Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48
Sales Promotion . 48
Financing . 51
Financing Your Business . 51
Sources of Financing . 51
Potential Sources of Capital . 52
Sources of Assistance. 53
Alberta Agriculture and Rural Development . 53
Alberta Agricultural Research Institute (AARI) . 53
Alberta Food Processors Association (AFPA) . 53
Agriculture and Agri-Food Canada . 54
Agriculture Financial Services Corporation (AFSC) . 54
AVAC . 54
Business Development Bank of Canada (BDC) . 54
Community Futures . 55
Canada Revenue Agency . 55
Farm Credit Canada (FCC) . 55
Food Beverage Canada (FBC) . 55
Industry Canada . 56
National Research Council/Industrial Research
Assistance Program (I.R.A.P.) . 56
Western Economic Diversification Canada . 56
Alberta Women Entrepreneurs (AWE) . 57
Additional Resources . 59
Quick Contact list . 59
Fact Sheets . 61
Books . 62
Interactive . 62
Some of the information in this guide has been adapted with permission from: The Massachusetts Food
Processors Resource Manual, developed by the Commonwealth of Massachusetts, Department of Food and
Agriculture; and The Atlantic Canada Food Processor’s Guide, developed by the P.E.I. Food Technology
Centre.