Value Chain

  Non-Livestock Sectors : Fresh Produce


Benchmarking the Competitiveness of the Canadian Apple Industry
Executive Summary. For the full report, please email your request.

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Collaborating to increase the value of Ontario Peaches
The case study, undertaken by two peach producers, Vineland Growers Cooperative and Loblaw Companies Limited with research by the Value Chain Management Centre was released May 2011. The research was to identify whether innovative growing practices could assist Ontario’s stone fruit industry to capture greater value from the market.

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Consumer Market Research Strategic Study for Fresh Grapes and Fresh & Processed Apples & Tender Fruit & Orchard Fruit & Vineyard Quality Assessment throughout the Value Chain
An extensive literature review was undertaken, pertaining to consumers’ perceptions toward fruit. The purpose was to identify factors that previous studies had identified as driving consumers’ purchasing.

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Executive Summary; Appendix A; Appendix B; Appendix C; Appendix D; Appendices E to L
Orchard Fruit & Vineyard Quality Assessment throughout the Value Chain

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Franklin Ltd., The Development of value chain relationships in a fresh produce category
By Anthony J. Dunne and Michael O’Keeffe, Australia. This case describes the opportunities and dilemmas faced by managers of agribusiness firms as they contemplate forming a strategic alliance in a fresh produce category.

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Increasing the Profitability and Competitiveness of Ontario’s Potato Industry - Case Study November 2013
To increase its profitability and competitiveness, through utilizing their resources more effectively to respond to changing consumer demands.

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Increasing the Profitability of Ontario Apple Producers – Case Study – October 2013
Focusing primarily on cost cutting and productivity is unlikely to produce the long-term results achieved by implementing only those processes necessary for creating value from the perspectives of customers and consumers.

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Initial Report on Ontario Potato Industry Project – July 17, 2013
Initial Report on project to enable Ontario’s Potato Industry to capture Added Value

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Little Potato Company Case Study (et en français)
Creating value for customers and suppliers by developing a consumer and recognized points of difference.

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Perfection Fresh Case Study (et en français)
To remain competitive in a rapidly changing industry, Perfection Fresh Australia (PFA) needed to redefine its strategies and business organization.

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Platinum Peach Project (June2012)
Taking advantage of value chain opportunities from the peach grower through to the end consumer.

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Second Report on Ontario Potato Industry Project – October 22, 2013
Second Report on Project to Enable Ontario’s Potato Industry to Capture Added Value.

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