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• inns
• greenhouses
• historic sites
• existing events
• festivals
• fairs
Brainstorming the assets before you start planning can prevent conflicts with pre-existing events.
With this picture of what’s interesting, build on your local assets. Look for ways your event can
complement what your area has to offer. Your committee will be energized as each person adds
something to the list.
An asset list will expand the possibilities for your event. New locations, foods, and people to
involve may be revealed. Events, menus, and maps can all be made from this list. Your asset list is
key to finding local food experiences within your region.
Target an Audience for Your Event
Target a specific audience; don’t just hope everyone and anyone will come. Families, seniors,
foodies, middle-aged women, tourists, city dwellers and local citizens are a few possible audiences.
Your chosen target group should influence many decisions about your event. These include ticket
price, location, timing, event activities, and more. If you want to attract people from nearby cities
or towns, consider how long it will take for them to drive your event. If you hope to attract
families, keep your event affordable and fun.
Find a Format to Present the Local
Food
There are many different ways to showcase local food. Before you undertake any local food event
make sure you have all the appropriate permits and permissions. Check with Alberta Health
Services, the Canadian Food Inspection Agency and your municipality for their requirements. Be
aware that not all food sold at farmers’ markets may be permitted for use at a local food event.
A Driving Tour
A driving tour with grazing samples, a formal sit-down meal in a community hall or getting down
and dirty digging potatoes are simply appetizers to this section. It gives an overview of many ways
to present food.