Value Chain

  General Information : Consumer Data


Canadian Consumer Retail Meat Study 2010, Final Report
The Alberta Livestock and Meat Agency (ALMA) commissioned this study among Canadian shoppers to better understand their attitudes and behaviours towards their fresh meat purchases. The aim is to understand the key motivators and drivers that influence consumer demand for fresh meat including product attributes, production claims as well as the importance of country of origin, specifically Canadian. FINAL REPORT, December 2010 (ALMA-01-10).

[View PDF]

[Print this Listing]

An Analysis of Food-Chain Demand for Differentiated Farm Commodities: Implications for the Farm Sector
Differentiated farm products and their implications for the farm sector. By Kathleen Painter, Washington State University.

[View PDF]

[Print this Listing]

Humane Labelling - Are Shoppers Going to Pay?
Discussion of the value consumers assess humane labelled meat. Alberta Agriculture and Rural Development. 2007

[View AF Webpage]

[Print this Listing]