Value Chain

  General Information : Consumer Data


Canadian Consumer Retail Meat Study 2010, Final Report
The Alberta Livestock and Meat Agency (ALMA) commissioned this study among Canadian shoppers to better understand their attitudes and behaviours towards their fresh meat purchases. The aim is to understand the key motivators and drivers that influence consumer demand for fresh meat including product attributes, production claims as well as the importance of country of origin, specifically Canadian. FINAL REPORT, December 2010 (ALMA-01-10).

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Consumer 2020 Reading the Signs
By drawing together insights into economics and demographics trends, finite resources and sustainability this study sets out to make some predictions about how are attitudes and patternsof consumption will change over the next decade. Deloitte Touche Tohmatsu Limited 2010.

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Consumer Trends in Food Safety.
Food safety issues in Canada. Alberta Agriculture and Rural Development. 2009.

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17 Hot Food Trends and Consumer Purchase Behaviour.
This syndicated study reveals which trends are hot with the consumers these days, who’s buying what, and cross-purchasing behaviour. The study will provide your organization with current information directly relevant to product development,marketing, and positioning. Report of food trends, available with subscription from Ipsos-Reid. 2009.

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An Analysis of Food-Chain Demand for Differentiated Farm Commodities: Implications for the Farm Sector
Differentiated farm products and their implications for the farm sector. By Kathleen Painter, Washington State University.

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Attracting Consumers With Locally Grown Products.
Results of a survey of attitudes and opinions on locally grown and produced foods. Prepared by Food Processing Center, University of Nebraska, Lincoln. 2001.

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Canadian Consumer Trends in Obesity and Food Consumption.
Obesity and market opportunities in the food industry. Alberta Agriculture and Rural Development. 2009.

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Choices for Consumers: Differentiated Marketing for Sustainable Profitability Conference Olds College
Presentation on differentiated marketing in agriculture. By Pat Ramsey, Alberta Agriculture and Food. March 20, 2007.

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Consumer Market for Bone Health Benefits: Is it a waiting opportunity for the Alberta functional; food and nutraceuticals industries?
Report of the current and potential market of bone benefit foods and drinks. Alberta Agriculture and Rural Development. 2009.

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Consumer Trends in Organic Food.
Report of the organic market and the factors that drive this market. Alberta Agriculture and Rural Development. 2009.

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Consumer Trends in the Canadian Kosher Market.
Market opportunities of Kosher food in Canada. Alberta Agriculture and Rural Development. 2008.

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Humane Labelling - Are Shoppers Going to Pay?
Discussion of the value consumers assess humane labelled meat. Alberta Agriculture and Rural Development. 2007

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Summary: Canadian Halal Meat Market Study.
Summary of report which assesses the halal meat market in Canada.Alberta Agriculture and Rural Development. 2009.

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The Aging Consumer Population.
The changing demographics in Canada. Alberta Agriculture and Rural Development. 2009.

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Understanding Consumer Trends Can Present New Opportunities.
Understanding the factors that drive consumer trends. Alberta Agriculture and Rural Development. 2008.

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Willingness-to-Pay For Branded Fresh Beef Products In Canada.
Assessment of the branded beef products in Canada and the consumers' willingness to pay a J.G. Carlberg, E.Froehlich, C. E. Ward. Submitted to Canfax Research Services. March 2007. Premium.

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