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Table of Contents
| Marketing at a Profit | 2 |
| Products and Pricing | 3 |
| Tools of the Trade | 4 |
| Marketing 101 | 5 |
| Staff | 5 |
| Stall Layout | 6 |
| Displays | 7 |
| Ambience | 8 |
| Product Returns | 10 |
| Promoting Your New Farmers' Market Enterprise | 10 |
| Liability Insurance | 11 |
| Budgeting & Security | 11 |
| Determining Your Retail Prices | 12 |
| Tracking Cash Sales | 13 |
| Helpful Websites and Books | 14 |
| Regulations, Guidelines and Safety | 15 |
| Suppliers | 16 |
| Helpful Organizations | 16 |